Where do your child's photos go?

When we ask parents what holds them back from trying an app that turns their kid into a character, the answer is almost always the same: the photos. It's a fair question. Here's the full answer, no jargon.

What happens, step by step

Here's the exact path a photo takes, from the moment you upload it to the moment it's gone:

1. You upload a photo to create your child's character.
2. It's sent once to our illustration provider (Google Gemini), just long enough to generate the drawing.
3. As soon as the character exists, the photo is deleted on our side — we store it nowhere.
4. What stays with us is the drawing: the illustrated character, never the photo.

Our provider may keep the image for up to 55 days to detect abuse (banned content, for example), then it's erased. Never to train its AI.

What about your child's friends?

We don't even ask for a photo of friends. Other children who appear in a story are described in words, not photographed. That's our line: we don't accept photos of children who aren't yours.

Why we made this choice

Because it's the app we wanted for our own kids. Quebec's Law 25 governs personal information — especially a child's — and we took it seriously from day one, by default, not as an afterthought.

What we'll never do

• Keep photos just in case.
• Build an advertising profile of your child.
• Sell or share their data.
• Train an AI on their face.

You can read all of it — in plain language — in our privacy policy.

A question that isn't answered here? Write to us — a parent on the team will reply for real.